Evaluation of the TV advert

Stefan Christophides

Product: Jxt Blxck

About the ad and product:

My group and I have chosen to do a TV advert about a clothing line called ‘Jxt Blxck’. Jxt Blxck is a clothing line that was thought of and made by two people in year 13 (Richard and Darrel). Since, the product was created by teenagers, the product is mostly aimed to teenagers and young people, but it is multicultural, which tells us that anyone is able to buy it. In this advert we were only presenting the illuminous jacket for mainly male teens and above.

Production:

We will shoot our film on December 18th 2015. The reason why we have chosen this date was because everyone was free to come to our location. We tried to film the advert on different dates, but it did not really work out, since, not everyone could make it. The TV advert was filmed around 5 o'clock and it took us around 2 - 3 hours to finish the advert and additional 2 hours to set up the cameras and lighting.

Target Audience:

Our TV Advert would be aimed at teenagers, which are from different cultures because we would not want to advertise a clothing line, which is only aimed at a certain group of people. We are going to show this by having a variety of different people with different backgrounds showing of the clothes. It is easier for teenagers to find the clothes that we are producing an advert about because most of them have Twitter, Snapchat, Instagram and Facebook, and on the advert it has these different social apps.

Our secondary audience would be adults (21-35) because they might also be interested in the clothing line because it’s also clothing that will look good and suit older people. Another, reason why adults would buy the clothing product is because more and more adults are getting influenced by the youth today and starting to wear what teens wear, this would be the reason why adults would be our secondary audience.

The people who would probably not buy the product at all would be the elderly. The reason for this is because when they were around the age of 13-19 everything was much different to them. For example, clothes, entertainment and socialising. This might discourage them from buying the product or they are just not interested. Furthermore, the elderly find it harder to use the internet and new technology, so they probably might not even know about the product.

Advantages/Strengths:

To make sure that we get our TV advert to the best it can be my group and I had met up on different days to make sure that we knew exactly what we was doing and to make sure that our advert could persuade people to buy the product. Moreover, another advantage is that the two people who created Jxt Blxck already had social apps, such as Snapchat, Twitter and Instagram, which made it easier for my group and me because at the end of the ad we just had to add the names at the end.

It was also an advantage for the CEO’s (Richard and Darrel) because they were able to have the advert for their business, which has had a big impact. The reason for this is because more people can see how the product looks on someone and they can find out more information by going on the different sites and being able to see all the different products.

Disadvantages/Weaknesses:

However, there has been a few disadvantages and hold backs due to our planning. For example, my group and I spent a long time trying to find out where the location should be, which cut our time much shorter. This gave us less time to plan and film, but we overcame this by talking everyday and getting back our time. Other than that my group and i did not have anymore disadvantages to worry about and we managed to complete the advert.