Evaluation of Multi-Camera Production (Advert)

About Production:

The advert is on the multi-camera production which is called Tic Toc Tiny, and it's about the education of children that watch the program. The presenters of the show teach the children how to count, say their A B C's and they also had to guess what shapes the presenters were holding in their hand. This would activate to children's mind and actually get them thinking about what the presenters are talking about. The show is aimed at 5-8 years of age and any gender would be able to watch it because aimed for boys and girls. 

Promo:

My group and I created a advert for Tic Toc Tiny, so that it would create awareness to the parents and children that the show actually does exist, this would bring up the number of views that we get because more people will know what the show has to offer and how it can help their children. We had to create two adverts for our production. One was a normal ad which the presenters would introduce the show and what they would include in the show. The second ad has to also be about the show, but without the presenters actually saying what it is about, instead of the presenters we needed someone to do a voice over on the ad talking about what the show is about and what the show has to offer.

Action Points (what we have to complete)

What my group and I have yet to complete was the voice over. The reason for this is because we took quite a long time to complete the advert since our presenters had lessons most of the time, so we didn't get that much film time. This was a big problem because this was just wasting a lot of time and we also had a due date for the adverts, so that just put more pressure on my group and I. We also had to make a lot of things that we haven't even started making yet. For example, a backdrop, which is something that goes behind the presenters, so that the children would not think its plain and boring. A cut out version of our logo so that it can be in our shots and we also needed to get props, like toys or teddies so that we could introduce them as actual people in our production.

Pre-production:

The Pre-production stage is where my group and I would have to plan, where the promo should be filmed, what should be said, and what it should consist of. I decided to film the promo in the same place where the actual production would be, so that it can be familiar for the audience. My group and I had great communication and team work skills, this actually made us progress faster with the work which was assigned to us, so even though we had disadvantages of our camera men and editor not being in, we managed to prevent less work being made by looking at our contingency plan that we have created and making a few changes, which made us get a good amount of work made.

Production: 

We had many rehearsals that did not really involve our presenters that much because they would have lesson. However, my group and I had cue cards for the presenters to read off so we didn't really need them as much in the beginning because we needed to think for what they would have to say for the promo (advert). The promo was simple because it was just the presenters talking about what the show is about and introducing themselves to the people who will watch the show.

Post Production:

This is also the editing stage, where we get all the clips from the cameras that we have used and put them on to the mac. The software the editor has used was final cut pro, which is a video editing software program, this would put all the clips together and allow the promo to run as smoothly as possible. A positive towards the editing is that in our group we have someone who's really good with final cut pro and good at getting the clips together, and also he is good with the animation, which would make it better for the children watching because it would be more understandable if some of the children don't really understand English or they prefer to read other than listening to the presenters. Also, the editor has his own mac laptop, which we saved our footage on, this is beneficial because he would be able to get on with the editing in his spare time when he is at home. However, the disadvantage to saving the work on the laptop was that our editor would not come in on days, which was a problem because he would not have the additional footage we would have.

Evaluation of the TV advert

Stefan Christophides

Product: Jxt Blxck

About the ad and product:

My group and I have chosen to do a TV advert about a clothing line called ‘Jxt Blxck’. Jxt Blxck is a clothing line that was thought of and made by two people in year 13 (Richard and Darrel). Since, the product was created by teenagers, the product is mostly aimed to teenagers and young people, but it is multicultural, which tells us that anyone is able to buy it. In this advert we were only presenting the illuminous jacket for mainly male teens and above.

Production:

We will shoot our film on December 18th 2015. The reason why we have chosen this date was because everyone was free to come to our location. We tried to film the advert on different dates, but it did not really work out, since, not everyone could make it. The TV advert was filmed around 5 o'clock and it took us around 2 - 3 hours to finish the advert and additional 2 hours to set up the cameras and lighting.

Target Audience:

Our TV Advert would be aimed at teenagers, which are from different cultures because we would not want to advertise a clothing line, which is only aimed at a certain group of people. We are going to show this by having a variety of different people with different backgrounds showing of the clothes. It is easier for teenagers to find the clothes that we are producing an advert about because most of them have Twitter, Snapchat, Instagram and Facebook, and on the advert it has these different social apps.

Our secondary audience would be adults (21-35) because they might also be interested in the clothing line because it’s also clothing that will look good and suit older people. Another, reason why adults would buy the clothing product is because more and more adults are getting influenced by the youth today and starting to wear what teens wear, this would be the reason why adults would be our secondary audience.

The people who would probably not buy the product at all would be the elderly. The reason for this is because when they were around the age of 13-19 everything was much different to them. For example, clothes, entertainment and socialising. This might discourage them from buying the product or they are just not interested. Furthermore, the elderly find it harder to use the internet and new technology, so they probably might not even know about the product.

Advantages/Strengths:

To make sure that we get our TV advert to the best it can be my group and I had met up on different days to make sure that we knew exactly what we was doing and to make sure that our advert could persuade people to buy the product. Moreover, another advantage is that the two people who created Jxt Blxck already had social apps, such as Snapchat, Twitter and Instagram, which made it easier for my group and me because at the end of the ad we just had to add the names at the end.

It was also an advantage for the CEO’s (Richard and Darrel) because they were able to have the advert for their business, which has had a big impact. The reason for this is because more people can see how the product looks on someone and they can find out more information by going on the different sites and being able to see all the different products.

Disadvantages/Weaknesses:

However, there has been a few disadvantages and hold backs due to our planning. For example, my group and I spent a long time trying to find out where the location should be, which cut our time much shorter. This gave us less time to plan and film, but we overcame this by talking everyday and getting back our time. Other than that my group and i did not have anymore disadvantages to worry about and we managed to complete the advert.