Proposal

Format: TV Advert

Working Title: Jet Black

Audience: Our TV Advert would be aimed at teenagers, which are from different cultures because we would not want to advertise a clothing line, which is only aimed at a certain group of people. We are going to show this by having a variety of different people with different backgrounds showing of the clothes. Our secondary audience would be adults because they might also be interested in the clothing line because it’s also clothing that will look good and suit older people.

Locations: The advert will take place in St Thomas More Catholic School playground. The time would be around 4 or 5 (pm). The reason for this is because now it’s getting dark quicker because it’s getting close to winter (November 24), so we would to get a dark effect, which then we put lights out, this would show our actors better and the product they are planning to wear.

Preparation plan: What do you need to do to prepare for the shoot? What is your time frame? We need the: Product (Clothing) Lighting Camera Actors Music Tripod   Production: When will you shoot your film and how long will it take?  We will shoot our film on December 18th 2015. The reason why we have chose this date was because everyone was free to come to our location. We tried to film the advert on different dates, but it did not really work out, since, not everyone could make it. The TV advert was filmed around 5 o'clock and it took us around 2 - 3 hours to finish the advert and additional 2 hours to set up the cameras and lighting.   Final cut: What will the editing process be? How long will it take? What equipment will you need? The editing process took around 5 hours to complete. We had to use a Mac laptop, after effects, final cut pro (x and 7), and we took three weeks to complete the post production stage.